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So far it has been about voice and SMS, and now it’s about data.This means that we also have to make sure that we offer data services.There’s no way I can announce our strategy as of now.I can just confirm that we are participating in the auction, and that is another sign of us being in the long term in India.In these 6 circles, which is the Hindi belt and the Western part, we are moving up to be number 4 in the circles, in terms of revenue market share.We have always said that if we can move up to number four and then hopefully number three later in the game, we will have scale enough to make both money and also create the market position and the brand.They are in a cash driven economy where they use their money for today, not saving for tomorrow.
Sigve Brekke, EVP and Head of Region for Asia, Telenor Group spoke with Media Nama yesterday at the Mobile World Congress on the auctions, how it intends to expand its mass market strategy to include data, his views on Net Neutrality in India (in light of the Norwegian regulator speaking against Zero rating), and how spectrum auctions can be open and transparent, and still not expensive.Most of the incumbents are focusing on the metros and cities. Our aim is to be “Sabse Sasta” on data as well, as we have been on voice.Media Nama: You’ve launched separate packs for separate types of services.Brekke: First of all, there is nothing between the Norwegian regulator and Telenor.
Our stand on network neutrality is that at the end of day, we also need to get a chance to get a return on our money.We think that this is necessary if you want data to fly in the mass market.